Hon Murray McCully
Minister of Tourism

POLICIES FOR PROGRESS: DESTINATION NEW ZEALAND
Additional Facts

• POLICIES FOR PROGRESS INDEX
• TOURISM RESULTS "OUTSTANDING"
• MILLENNIUM TOURISM BOOST
• RECOGNISING MILLENNIUM OPPORTUNITIES
• THE OPPORTUNITY
• QUESTIONS & ANSWERS
• BOOST FOR TOURISM

• APEC - over 3,000 accredited media, including all leading news agencies (BSkyB, CNN, Fox, ABC, NBC) reporting to an international audience estimated at 1 billion people.

• America's Cup - International television coverage in 160 countries with a total estimated audience of over 500 million viewers. 2-3,000 media in New Zealand, including ESPN, CNN, Eurosport, Sky International, NHK (Japan).

• World Cup of Golf - televised across 180 million screens in 130 countries.

• Sydney 2000 - 15,000 media - the world's single largest event, offering opportunities for New Zealand to leverage off.

• Millennium Programme - events ranging from the Dawn event on 1 January 2000 through to the full year programme of events currently being finalized by the Towards 2000 Task Force.

  THE BENEFITS

  Economic benefits of tourism are not confined to the big cities but extend across regional New Zealand. Around 60% of inbound tourists to New Zealand visit areas other than Auckland, Wellington and Christchurch during their stay.

  Tourism is a primary economic driver for regional centres and towns:

• Dunedin - 154,100 international visitors per year - more than half of these visitors come from UK, Australia and the USA. Tourism directly accounts for 1700 full time jobs. Each year, domestic and international visitors to Dunedin contribute $135 million to the local economy.

• Nelson/Tasman - tourism accounts for one in seven jobs or 15% of local work force. Tourism supports 2,200 full time equivalent jobs and domestic and international visitors contribute $130 million each year to the Nelson/Tasman economy. There are 150,000 international visitors to Nelson each year.

• Taranaki - tourism provides more than 1800 jobs and $123 million per year for the local economy. Only 18% of total visitor spending is on accommodation, with food and retailing together accounting for more than half.

• Queenstown - 95% of the 900 businesses operating in Queenstown are driven by tourism. Tourism (domestic and international) is estimated to be worth $280 million in the Southern Lakes region.

• Coromandel - domestic and international tourism generates $200 million per year in visitor spending and accounts for approximately 4,000 jobs. International visitors directly account for $30-$40 million in economic contribution and support around 1,000 jobs. Almost two thirds of the 200,000 international visitors to Coromandel each year are from Australia, US and the UK.

Our key traditional markets of North America, Australia and the United Kingdom yield the type of visitor more likely to go "off the beaten track". By targetting these markets, we will ensure that the benefits of these additional visitors are felt most by regional New Zealand.